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from the Artist: Unisex T-Shirt. Sega AM2 is a division of Japanese video game developer Sega. In the earliest days of research and development at Sega the most standout products were taikan arcades, which is literally translated from Japanese as “body sensation”, and refers to large cabinet set-ups with more than button and joysticks. Sega popularized the term and innovated this design through games such as Hang-On, OutRun, Space Harrier, and After Burner and the more eleborate set-up, the R-360. All the aforementioned games were created by the second arcade department at Sega which started to stand out relatively quickly. From 1990 onwards the game development groups at Sega became their own divisions. Development teams became bigger and many of the planners, designers and programmers of the small teams of before, became producers and managers of their own teams and departments. Thus Amusement Machine Research and Development Division No. 2 (AM2), was created.